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About this Author
Join date: Sep 8, 2025
My background
Erica is a global SaaS marketing leader who drives growth at WaterStreet Company, overseeing brand, demand generation and go‑to‑market strategy. During 12 years in B2B software she has steered cross‑functional teams through full‑cycle product launches across fintech, insurtech and other verticals, consistently surpassing revenue targets. Known for marrying data‑driven positioning with customer‑centric storytelling, Erica architects pricing and packaging that aligns market value with operational efficiency. Her campaigns fuel pipeline through laser‑targeted content, analyst relations and marquee events. When Erica is off the clock, she enjoys fishing and rafting with her Red Heeler named Chalupa.
Posts (6)
Mar 10, 2026 ∙ 3 min
Write More Business by Starting in the Back Office
Insurance carrier growth is rarely limited by appetite. Here at BOSS , we’ve watched carriers expand capacity exceptionally well, not through sales or marketing, but through back office operations. The momentum a carrier creates through its sales and underwriting teams often crashes when it reaches the weight of its own back office. The answer is not as simple as hiring more people. I’ve found that the right people focused on the right work brings operational infrastructure, while supportive...
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Dec 23, 2025 ∙ 3 min
The Real Cost Savings of BPO: What I’ve Seen Working With P&C Carriers
When I first started working with P&C carriers on back-office transformations, I expected the cost conversation to be straightforward: Cut expenses, streamline processes, and improve margins. But after years of working across insurtech and B2B SaaS, I’ve learned that the true cost savings of business process outsourcing (BPO) rarely comes from the line items everyone expects. Cost savings are almost always buried inside operational realities : Hiring gaps, compliance pressure, inconsistent...
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Dec 1, 2025 ∙ 3 min
How Policy Growth Through Onshore Insurance Outsourcing Works
Growing a policy book today requires more than strong underwriting and competitive pricing. It also requires operational capacity. For many small to mid-size carriers, MGAs, and regional insurers, internal teams are stretched thin by growing workloads , heightened regulatory requirements, and rising service expectations from agents and policyholders. When your staff is focused on processing paperwork, managing distributions, or handling payment exceptions, there’s less time to focus on...
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Erica Schatte
Global SaaS Marketing Leader
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