top of page
About this Author
Join date: Sep 8, 2025
My background
Erica is a global SaaS marketing leader who drives growth at WaterStreet Company, overseeing brand, demand generation and go‑to‑market strategy. During 12 years in B2B software she has steered cross‑functional teams through full‑cycle product launches across fintech, insurtech and other verticals, consistently surpassing revenue targets. Known for marrying data‑driven positioning with customer‑centric storytelling, Erica architects pricing and packaging that aligns market value with operational efficiency. Her campaigns fuel pipeline through laser‑targeted content, analyst relations and marquee events. When Erica is off the clock, she enjoys fishing and rafting with her Red Heeler named Chalupa.
Posts (5)
Dec 23, 2025 ∙ 3 min
The Real Cost Savings of BPO: What I’ve Seen Working With P&C Carriers
When I first started working with P&C carriers on back-office transformations, I expected the cost conversation to be straightforward: Cut expenses, streamline processes, and improve margins. But after years of working across insurtech and B2B SaaS, I’ve learned that the true cost savings of business process outsourcing (BPO) rarely comes from the line items everyone expects. Cost savings are almost always buried inside operational realities : Hiring gaps, compliance pressure, inconsistent...
2806
0
2
Dec 1, 2025 ∙ 3 min
How Policy Growth Through Onshore Insurance Outsourcing Works
Growing a policy book today requires more than strong underwriting and competitive pricing. It also requires operational capacity. For many small to mid-size carriers, MGAs, and regional insurers, internal teams are stretched thin by growing workloads , heightened regulatory requirements, and rising service expectations from agents and policyholders. When your staff is focused on processing paperwork, managing distributions, or handling payment exceptions, there’s less time to focus on...
3674
0
3
Oct 6, 2025 ∙ 3 min
How to Find P&C Specialists for Insurance Outsourcing
Efficiency and expertise is critical in P&C insurance. Underwriters, agents, and policyholders expect seamless processes, yet carriers often face staffing challenges , compliance deadlines, and rising operational costs. Many carriers consider turning to insurance outsourcing as the business grows, whether to support agents , mail distribution , policy administration , or payments . What Makes a Strong P&C Specialist Not all P&C experts bring the same level of value. The best specialists...
59
0
3
Erica Schatte
Global SaaS Marketing Leader
More actions
bottom of page